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Pricing

Traditional processing, priced by how you take payments.

Whether you swipe every sale, invoice most of them, or have customers check out on your website, our programs are built to save you money based on how you process.

How You Take Payments

Three ways a card reaches you. Each one has its own rate.

Swiping a card, keying the card information, and entering a card on a website all carry different costs to a business.

A Clover Station point of sale sitting on a retail counter
In person
1.79% + $0.10*
Qualified rate, per transaction

The card is in front of you and a device reads it. Dipped, tapped or swiped, the sale carries the most information about the card, so it earns the lowest rate of the three.

  • Countertop terminals
  • Clover point of sale systems
  • Tap to pay on a phone, and Clover Go
  • Handhelds you carry to the table, the chair or the truck

Best fit: retail counters, restaurants, salons, shops and service bays, anywhere the customer is standing in front of you with the card.

Apply for the in-person rate
Two people at a desk working through invoices and paperwork on laptops
Keyed
2.29% + $0.10*
Qualified rate, per transaction

The card number is entered by hand, either by you or by a customer paying an invoice you sent. Less is known about the card, so it costs more to run than a sale at the counter.

  • Keying a card into your terminal or point of sale system
  • Invoices you email out
  • Card numbers taken over the phone
  • Keying into a virtual terminal or gateway
  • Keying into the mobile app while you are on site

Best fit: trades and service work, wholesalers, and offices that bill after the job is done, and anyone taking a number from a customer who is not face to face.

Apply for the keyed rate
A customer holding a card while checking out on a laptop
E-commerce
2.29% + $0.10*
Qualified rate, per transaction

The customer enters their own card on your site and the sale finishes without you touching it. It runs through a gateway behind your cart rather than through a device you own.

  • Shopping carts
  • Online stores
  • Hosted checkout pages
  • Payment links

Best fit: online stores, booking and ordering sites, software-as-a-service companies, digital goods and services, and any business getting paid through its website.

Apply for the e-commerce rate

* These are qualified rates. Other fees may apply. Every rate and fee is written out on your merchant agreement, and you see all of it before you sign.

Why It Matters

Being set up the wrong way costs you on every sale.

The right plan is the one that matches how you want to take payments. Not many businesses are all one thing, and they do not have to be. If 60% of your sales happen at the counter and 40% get keyed in, in person is your fit, because that is where most of your volume sits.

Start with your mixMost businesses lean one way. That lean is what the account should be built around.
In personKeyedE-commerce
90%of volume
A shop with a counter
Nearly everything is dipped, tapped or swiped in front of you
In person1.79% + $0.10
85%of volume
A contractor who bills after the job
Invoices go out by email, a few cards come over the phone
Keyed2.29% + $0.10
83%of volume
A store that sells and books online
Customers check out on the site, and a handful still call in
E-commerce2.29% + $0.10

These are examples, not quotes. If you are not sure which one is closest to your business, send us a recent statement. We will run your real numbers off your processing history, show you where your volume actually sits, and tell you which plan fits.

Let the device read the card

Dipped, tapped or swiped, a card your device reads earns the in-person rate. Keying that same card in by hand does not, even standing at your own counter. If the card is in front of you, run it through the reader.

Send the security code and ZIP

On keyed and online sales, always enter the card security code and the billing ZIP. Those two checks, CVV and AVS, confirm the cardholder data, and they are what hold the sale at your qualified rate. Leaving them out is a common reason a sale downgrades and costs you more.

A mix is fine, the majority decides

Plenty of businesses take payments all three ways and none of that has to change. The plan you sit on is set by where most of your volume runs, so the majority of your sales get your best pricing and the rest still go through.

Not Sure Which Plan Fits

Send one statement. See the savings.

We pull your real numbers off your own processing history and tell you which plan your volume belongs on. It costs you nothing and there is no obligation to switch.

1
Start by

Sending a statement

Your most recent monthly processing statement.

2
Within 24 hrs

We read it

We work out your effective rate and mark every fee, including the ones that are not labeled clearly.

3
In writing

You see the numbers

A plain breakdown of what you pay now and what we would charge, side by side.

4
Your call

You decide

The right rate for how you take payments, the equipment to match, or staying exactly where you are.

Questions

Frequently asked questions

What is a qualified rate, and what happens when a sale does not qualify?

The rates above are qualified rates, and that is where most sales land. Some cost more to run than that: a business or corporate card, a rewards card at the top end, or a counter sale that gets keyed in without the security code and ZIP. Those rates are written on your merchant agreement, in full, before you sign anything.

What am I actually going to save?

That comes down to where your volume sits today and what you are being charged for it. The gap between the plan you are on and the one that matches how you take payments is usually wider than merchants expect. Send a recent statement and we will put your own numbers against ours before you sign anything.

Can I keep the equipment I already have?

Maybe. Send us the make and model and we will check whether your terminal or point of sale can be reprogrammed to run on an Emerald account. Plenty of them can. Starting on equipment we place is the better route where it is an option, because it is set up for your plan from day one, we support it, and nothing is left tied to your old processor.

Do I have to stop taking cards while the account is set up?

No. Your current account keeps running until the new one is live. Applications are approved within 24 hours and equipment ships within 48, and nothing about how you take payments changes in the meantime. Close the old account once you are up and running, not before.

What if the way I take payments changes later?

Then we look at it again. We run statement and account reviews for merchants we already have, the same read we do before you sign, so if you start invoicing more or open an online store we can tell you whether another program puts you in a better spot. The goal does not change once you are on board: keep what you pay to process as low as it can go, and move with the business as it grows.

Get Started

Get on the plan that fits how you take payments.

The application takes a few minutes and you are approved in 24 hours. If you would rather we read your statement first and tell you which plan fits, we will do that instead.