Stop paying 3–4% on every tire set, alignment, and brake job. Dual pricing lets you eliminate processing fees while giving customers a visible savings option.
No sales calls, no lengthy onboarding. Apply online, get approved, and start saving.
Complete a simple merchant application. Takes about 5 minutes. We review and approve most applications within 24 hours.
We ship your pre-configured Clover terminal. Plug in, connect, and start processing.
Your team taps cash or card and the right price applies. Processing fees drop to zero. You keep 100% of every service.
or book a 15-minute call to talk it through
A $800 tire set costs you $24–32 in fees. A $1,500 brake and alignment combo? That's $45–60 gone. Multiply that across every job, every month.
Dual pricing eliminates processing fees entirely. That's $12,000–$36,000+ back in your pocket every year.
Customers see the card price and the cash price side by side. It's the same model they see at gas stations, transparent and familiar.
See how much you're losing to credit card processors every month, and every year.
Based on 3%–4% effective processing rate typical for auto service businesses
Industry-leading point-of-sale technology trusted by millions of businesses worldwide.
This is the #1 question we hear. Here's why it's a non-issue for the vast majority of tire shops.
Dual pricing is everywhere: gas stations, convenience stores, auto parts shops. It's not a new concept for consumers. Both prices are posted up front, and cash customers simply pay the lower cash price. Nothing about your pricing changes.
No, and the distinction matters. Surcharging adds a penalty. Dual pricing offers a choice. Both prices are posted up front. Cash customers pay less. It's framed as a benefit, not a punishment, which is why it's treated differently under the law.
The script is simple: "We offer a discount if you'd like to pay with cash today." That's it. Most customers won't even ask about it. They already see it at the gas station across the street.
In practice, complaints are rare. But if a customer pushes back, your team can simply process their card at the posted price, which is the same price they'd have paid before you switched. No one pays more than they would have otherwise.
What would an extra $12,000–$36,000/year mean for your shop?
Fund another mechanic, tire tech, or service writer to handle more volume.
Invest in a new alignment rack, tire balancer, or lift to speed up service.
Run more local ads, sponsor community events, or launch seasonal tire promotions.
Add oil changes, brakes, suspension work, or fleet services to grow revenue.
Upgrade your waiting area, add another bay, or refresh your signage.
Increase your own compensation. You've earned it.
EmeraldPay integrates with your current setup. We handle the heavy lifting, you just start saving.
Yes, dual pricing is legal in all 50 states. It's been upheld by courts and is explicitly permitted by card brand rules. Unlike surcharging, there are no state-by-state restrictions or registration requirements.
Surcharging adds a fee to credit card transactions and is prohibited in some states. Dual pricing displays the card price and the cash price side by side, and the customer chooses how to pay. It's psychologically positive (a reward, not a penalty) and has no legal restrictions.
EmeraldPay provides a pre-configured Clover terminal that displays both prices, so your staff selects cash or card and the right price applies. It arrives ready to use, just plug it in and connect to your network.
Most shops get set up quickly. We handle equipment shipping and terminal configuration. You apply, get approved, and go live.
We'll walk you through pricing and terms during the application process. Everything is straightforward and transparent: no hidden fees, no surprises.
Your posted prices stay the same for card-paying customers. The only change is that cash customers now see a small discount. Card customers pay exactly what they've always paid, and you stop losing 3–4% on every transaction.
Book a free 15-minute call. No pressure, no sales pitch, just answers about how dual pricing works for your shop.
Apply online in 5 minutes. Most shops are approved within 24 hours and saving within the week.
Transparent pricing. Dedicated support. Fast and easy setup.