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Dual Pricing
That Customers Understand

Dual pricing lets you post a cash/debit price and a credit price so customers can choose how they pay. It’s clean, transparent, and built to help you keep more of every credit sale without inflating prices for everyone.

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How Dual Pricing Works in the Real World

Dual pricing is simple: your business displays two prices upfront — one for cash and one for card. The customer sees pricing before they pay, chooses their payment method, and the system applies the correct total automatically. The result is a straightforward checkout experience and better protection for your margins on credit transactions.

1
Post two prices

Your menu, invoice, or checkout display clearly shows a cash price and a card price.

2
Customer chooses how to pay

Customers pick the option that works best for them — no surprises, no awkward end-of-transaction add-ons.

3
Correct total is applied automatically

The payment flow recognizes the method and completes the sale with the right posted price.

What the customer sees
What your business gets
Cash price shown upfront
A familiar checkout and strong customer trust
Cad price shown upfront
Better margin protection on credit transactions

Simple rollout. Clean execution.

Dual pricing works best when it’s implemented consistently — clear price displays, smooth checkout behavior, and the right guidance for staff. EmeraldPay helps you launch with a setup that customers understand and your team can run confidently.

Setup & Configuration

Get the program live the right way.

  • Dual pricing rules configured to your needs
  • Checkout flow verification (cash vs card handling)
  • Best-practice guidance for clear price display
Day-to-Day Processing

Smooth checkout your staff can trust.

  • Automatic application of posted pricing
  • Consistent customer experience at the point of sale
  • Reporting aligned with how you price
Support & Optimization

Help when you need it, upgrades when you want them.

  • Staff-friendly training and refreshers
  • Program tuning as your business evolves
  • Guidance to keep messaging clear

FAQ

What’s the main benefit of dual pricing?

It helps you offset credit card acceptance costs while keeping pricing clear and upfront. Customers see options before they pay, and you protect margins on credit sales.

Will this create a confusing checkout experience?

Not with the right setup. When prices are posted clearly and the system applies the correct total automatically, customers typically understand it quickly — especially when they’re given a simple choice.

Can I adjust how I present prices?

Yes. Many businesses tailor how dual pricing appears on menus, invoices, or displays. EmeraldPay can help you choose a presentation that fits your customer experience.

Can I switch programs later?

Yes. If your goals change, EmeraldPay can help you adjust or move to a different pricing program while keeping operations smooth.

Ready to launch Dual Pricing?

Clear posted pricing, customer choice, and a checkout experience that stays simple.